As PerfectServe’s Chief Growth Officer, Taylor Rohrberger is responsible for the growth of the organization, revenue generation, and go-to-market strategy. He leads the company’s national sales team to support expansion of its unified healthcare communication solutions at hospitals, health systems, and physician practices. Rohrberger’s responsibilities include market and competitive analysis, strategic regional sales planning, business development, account management and customer success, and sales strategy implementation. He is a passionate leader with 20 years of experience driving organizational growth through the development of high-functioning teams and actionable, effective business strategies.
Prior to PerfectServe, he spent nearly two decades at The Advisory Board Company in various positions. Most recently, Rohrberger was the Head of Sales and Marketing for Royall & Company after it was acquired by Advisory Board for $850 million. In this role, he more than doubled new sales and oversaw efforts to integrate the Royall & Company commercial team into the larger Education Advisory Board ecosystem within Advisory Board. Rohrberger also served as Executive Director and Head of Sales for Advisory Board’s Technology Division, where he increased revenue by a factor of five through new product launches and the maturation of existing products. Before running sales for the Technology Division, Rohrberger led a team that was responsible for the launch and success of all new products in the market. He also held several leadership positions across the Account Management enterprise.
Rohrberger holds a Bachelor of Business Administration degree from Millsaps College in Jackson, Mississippi.