Rodrigo Martínez, MD, is the Chief Medical Officer for PerfectServe. In this role, Dr. Martínez helps to guide and develop the direction of the company by providing clinical expertise and thought leadership that ensure PerfectServe’s solutions consistently meet the ever-expanding care coordination needs of healthcare organizations. He also serves as a key liaison with customers, partners, and prospects, helping to thoroughly communicate the capabilities and value of PerfectServe’s mission and technology. As an authoritative clinical voice, Dr. Martínez fosters deep employee understanding of patient and provider needs and brings extensive knowledge of best practices, trends, and use cases of clinical communication and provider scheduling technology across the care continuum.
Prior to joining PerfectServe, Dr. Martínez wore many hats as the Chief Medical Officer at TransformativeMed. In addition to leading sales efforts and supporting the marketing team, he created the company’s development partnership strategy and product management approach.
Before TransformativeMed, Dr. Martínez was Senior Vice President at Clinovations (a division of Optum), where he led a variety of inpatient and ambulatory engagements focused on maximizing the value of health system investments in electronic health records by aligning stakeholder incentives, technology, and clinical workflows. Earlier in his career, Dr. Martínez was a Physician Consultant with McKesson Corporation, where he led strategic conversations with clinical and executive teams preparing for conversion to EHRs.
In addition to being a business executive and practicing otolaryngologist/facial plastic surgeon, Dr. Martinez has more than 20 years of experience as a healthcare consultant in top tier firms. His passion is helping clinicians to optimize clinical workflows and maximize financial and operational results by leveraging the capabilities of available technology. Dr. Martínez’ clients have included community and academic health systems, pharmaceutical companies and payers, the Department of Defense, and the VA. Thanks to his unique skill set and qualifications, he also contracted with Cerner as a physician executive for nearly a year to assist with a complex series of implementations at a multistate organization.
Dr. Martínez received his Doctor of Medicine from the University of South Florida College of Medicine and his Bachelor of Arts with Honors in psychology from Dartmouth College. He continues to see patients on a part-time basis and serves on the advisory board for MetiStream, a healthcare data analytics company.