As Vice President of Marketing, Carlene is responsible for the direction and management of all marketing operations to drive top line growth and revenue.
Carlene leverages 30 years of diverse healthcare experience in critical care nursing and administration, as well as strategic sales and enterprise marketing in healthcare information technology. She’s led a distinguished career driving strategic sales and marketing teams in highly complex and competitive markets for both small and Fortune 15 companies. Carlene is an accomplished leader with a proven track record of exceeding goals, maximizing revenue growth and building long term relationships and trust with customers and business partners.
Carlene leverages eight years of experience selling enterprise solutions to large Integrated Delivery Networks – for both a medical device vendor and a major electronic health record company. She transitioned into marketing and marketing leadership positions with the EHR company and a real-time location tracking solution vendor. Carlene is a seasoned leader and public speaker, and she excels in developing relationships with hospital executive leadership.
Carlene holds a Bachelor of Science degree in Nursing from the University of Toledo (OH) and a Master of Science degree from the University of Michigan.
Trisha Brady, MBA, PHR, SHRM-CP, CSSGB, is Vice President of Human Capital for PerfectServe, responsible for leading the company’s human resources team. As the leader of PerfectServe’s human resources organization, she focuses on hiring the industry’s best talent, developing valuable compensation and benefit plans, implementing automated systems and leading review processes that nurture talent for continued growth.
Brady has more than 20 years of diverse experience in human resources. Prior to joining PerfectServe, she was employed at Mercy Health Partners (now Tennova Healthcare). As an Operational Excellence project manager, Brady led cross-functional teams to implement process improvement strategies, including facilitation of Six Sigma training. As part of the health system’s leadership team, she directed team building events, coached administrators, redesigned appraisal and onboarding programs – all focused on improving performance and quality scores. In addition, she provided services including recruitment, training and staff development for over 40 employees at the organization’s Child Development Center.
Brady has a bachelor’s degree in Human Development from Radford University, a master’s degree in Human Resource Management from the University of Tennessee, and her MBA in Human Resource Management from Ashford University. She is a SHRM and HCI Certified Professional, and is a certified Six Sigma Green Belt. In 2017, Brady received the HR Professional Excellence Award by the SHRM TN State Council, recognizing her contribution to the HR profession.
April Hawkins, CPA, MAcc, is Vice President of Finance for PerfectServe, responsible for financial management and strategic financial leadership. She leads the financial function of the company, including all financial reporting and analysis, planning, forecasting, and liaising with banking, lending and insurance partners.
Hawkins has more than 14 years of diverse financial management experience. Prior to joining PerfectServe, she was controller for Ceramaspeed, and director of accounting for MasterCraft Boat Co., where she managed financial reporting and financial relationships with their dealer network and floor plan financing companies. She also served as assurance manager for Crowe Horwath LLP, where she managed client relationships, and supervised audit fieldwork and engagement reporting.
Hawkins has a bachelor’s and master’s degree in accounting from the University of Tennessee. She serves on the board of directors of the Knoxville, TN chapter of Financial Executives International. Other industry affiliations include AICPA and TSCPA.
Merrie Wallace, RN, BSN, MN, serves as Chief Revenue Officer, leading PerfectServe’s national sales team to support an unprecedented expansion of the company’s secure healthcare communication solutions at physician practices, hospitals and health systems. Her responsibilities include spearheading strategic regional sales planning, market and competitive analysis and innovative sales strategy implementation.
Wallace brings an extensive background in healthcare software and services organizations at both Fortune 100 and venture-backed levels. Previously, she was vice president of quality and safety at Premier, Inc. and executive vice president of product solutions at Awarepoint Corporation. Prior to that, she served in executive strategy roles for 20 years at McKesson Corporation. She holds a Master of Nursing Administration degree from Emory University in Atlanta and a Bachelor of Science in Nursing degree from the Medical College of Georgia in Augusta.
Wallace has a robust history of building high performance teams who have driven and sustained significant bookings and revenue growth, margin improvement, and employee and client satisfaction across multiple organizations.
Mary Hatcher joined PerfectServe in 2001 and has since served in rising leadership roles in client services, implementation and product management. Working alongside Terry Edwards and Don Dally, Hatcher was part of the company’s original core team who developed PerfectServe’s version 5 capabilities. She designed the company’s Dynamic Intelligent Routing™ capability, a key differentiator of the solution’s single-platform architecture, implemented at the first pilot facility, Fairfield Medical Center in Lancaster, Ohio.
In her role as Vice President of Product Development, Hatcher will lead all product development initiatives including a team representing product management, engineering and quality assurance.
Hatcher is a recipient of the PerfectServe Ambassador award, a testament to her contributions and the respect she has earned during her tenure. Hatcher earned a bachelor of science degree in engineering from Michigan State University.
Terry Edwards is the visionary founder, president and CEO of PerfectServe. As chief executive, Edwards has dedicated himself to helping clinicians provide the best and most efficient patient care—while delivering the most satisfying customer experience in the healthcare industry.
In 1999, Edwards invented and developed the version one prototype of what has today evolved into the most comprehensive and secure care team collaboration platform in the healthcare industry.
Since then, he has successfully guided PerfectServe’s national expansion, serving more than 100,000 users, including more than 55,000 physicians, in some of the leading U.S. health systems—including Advocate Health Care, Ascension Health, MemorialCare, the WellStar Health System, St. Joseph Health, Spectrum Health and more—while attracting more than $40 million in venture capital to fuel the company’s growth and innovation.
Prior to starting PerfectServe, Edwards served as vice president of sales for Voice-Tel, a pioneer in the interactive voice messaging industry. Previously, he co-founded Milepost Corporation, a leading marketing communications firm that served Fortune 500 accounts in the automotive and manufacturing industries.
Before launching into entrepreneurial ventures, Edwards studied music at Bowling Green University and religion at Lourdes College.
Ken Wilmoth serves as Vice President of Technical Operations, providing leadership of all technology-driven business support services for the organization. He owns strategic direction and oversight for the management, configuration, installation, utilization and monitoring of PerfectServe’s IT platforms.
Wilmoth has enjoyed a career of leading and managing technology for over 30 years, both domestically and internationally. Prior to joining PerfectServe in November 2016, Wilmoth was Chief Technology Officer of Elavon Inc., where he was responsible for its global technology enterprise. He managed twelve Operation Centers and six data centers in North America, Latin America and Europe, which supported over 1 million customers and completed over 20 million credit card transactions per day.
Prior to Elavon, Wilmoth was Director of Information Technology for Boeing Shared Services, responsible for technology support from the east coast to Texas, and for management of overall network capabilities of its aircraft manufacturing plants. He also previously served as Manager of the Telecommunications Department at the University of Tennessee.
Wilmoth attributes his service in the United States Air Force as the foundation of his career, which also provided the path for him to complete his education in Information Technology.