Guillaume Castel

Guillaume Castel was named CEO of PerfectServe in July 2019. Castel is responsible for the evolving vision of the company as well as day-to-day leadership and operations. He brings nearly 20 years of experience in strategy, business development, finance and operations across the technology and healthcare industries. With the recent acquisitions of Telmediq, Lightning Bolt and CareWire, Castel joins the company at a pivotal juncture. He is leading the charge to develop and grow the entire PerfectServe portfolio.

Castel previously served as Vice President of Business Development at Inova Health System, a large nonprofit provider in Northern Virginia with five main hospitals, over 18,000 employees and more than $3 billion in yearly revenue. Inova is one of the nation’s most innovative health systems, having received the Washington, D.C. region’s only five-star rating from the Centers for Medicare and Medicaid Services. In his role, Castel drove the agenda for growth at the highest levels of the organization, including architecting, owning and negotiating two of the largest inorganic expansions in Inova’s recent history.

Before Inova, Castel was with the Advisory Board Company, a publicly-traded best practices firm specializing in healthcare with over 3,000 employees and yearly revenue of more than $800 million. He was part of the team that arranged the sale of the Advisory Board’s Performance Technology portfolio to Optum, and subsequently co-led the first two quarters of integration work. In his appointment as COO of Performance Technology, Castel had responsibility for operations and strategy for the technology business, where he also oversaw analytics and workflow product launches. Castel ran the Advisory Board’s partnership program, driving innovation through relationships with large tech firms, consulting companies and smaller niche players.

Prior to Advisory Board, Castel spent six years at Cisco Systems, ultimately serving as Director of Business Development. His various managerial and executive roles at Cisco required managing technology at scale, driving innovation, acquiring new software capabilities, designing a partner-led commercial engine and leading multibillion-dollar joint venture deals. Before that, Castel also spent seven years with IBM in a number of roles ranging from Finance and Operations in IBM Global Services to Corporate Development at IBM’s headquarters.

Castel serves on the boards of  the Heifer Foundation and

Originally from France, Castel received an MBA in Finance from the Institut d’Administration des Entreprises.

Kelley Babin

Kelley Babin is Chief Technology Officer for PerfectServe. In this role, he oversees the company’s IT, R&D, and Technical Operations teams—all things technology. Babin brings over 20 years of experience leading high performing technology teams that drive innovation and growth.

He joined PerfectServe as SVP of Technology in the spring of 2020 with the goal of advancing simultaneous projects related to the company’s tech organization, technologies, and products. His successful efforts here were a major factor in his elevation to Chief Technology Officer, where he is now a member of the senior leadership team.

Prior to PerfectServe, Babin served as the Vice President of Infrastructure and Operations for Aimco, a leading real estate investment trust specializing in the luxury multi-family housing market.

Kelley went to the University of Oklahoma.

Jeff Brown

Jeff Brown has been a member of PerfectServe’s executive team since 2006. As PerfectServe’s Chief Operating Officer, Brown is responsible for leading the operations of the company, including professional services, 24/7 support, account management, IT functions, security and integration efforts. He created PerfectServe’s implementation methodology – a proven process that enables health systems to quickly standardize and automate complex communications workflows on the PerfectServe platform.

Prior to PerfectServe, Brown held various roles at Deloitte & Touche, Aristasoft Corporation and Cisco WebEx.

Brown holds dual degrees—a BS in economics and a BS in marketing—from Miami University in Ohio.

Ryan Grable

Ryan Grable is the Chief Marketing Officer for PerfectServe. He is responsible for the company’s overall marketing and communications strategy, including strengthening its brand, building a digital-first culture, and leading demand generation and the go-to-market strategic direction. With more than 15 years of marketing leadership across software and private equity-backed industries, he brings an extensive background in client-centric, data-driven, and team-oriented strategies to the PerfectServe team.

Prior to PerfectServe, Grable was the Vice President of Global Demand Generation at Diligent, a SaaS company that provides modern governance software. He was instrumental in leading the global end-to-end customer and lead management journey to accelerate extensive growth. Grable also served as the Vice President of Global Digital Demand Generation for Genesys, where he was key in shaping the company’s digital transformation and leveraging the digital world ecosystem to enhance the customer experience.

Throughout his tenure, he has developed streamlined marketing processes and best practices to revamp companies’ marketing ecosystems to improve the overall customer experience, increase digital engagement, and strengthen alignment across marketing and sales.

Grable holds an executive MBA and earned his Bachelor of Arts in Communications from DePauw University.

Rodrigo Martínez, MD

Rodrigo Martínez, MD, is the Chief Medical Officer for PerfectServe. In this role, Dr. Martínez helps to guide and develop the direction of the company by providing clinical expertise and thought leadership that ensure PerfectServe’s solutions consistently meet the ever-expanding care coordination needs of healthcare organizations. He also serves as a key liaison with customers, partners, and prospects, helping to thoroughly communicate the capabilities and value of PerfectServe’s mission and technology. As an authoritative clinical voice, Dr. Martínez fosters deep employee understanding of patient and provider needs and brings extensive knowledge of best practices, trends, and use cases of clinical communication and provider scheduling technology across the care continuum.

Prior to joining PerfectServe, Dr. Martínez wore many hats as the Chief Medical Officer at TransformativeMed. In addition to leading sales efforts and supporting the marketing team, he created the company’s development partnership strategy and product management approach.

Before TransformativeMed, Dr. Martínez was Senior Vice President at Clinovations (a division of Optum), where he led a variety of inpatient and ambulatory engagements focused on maximizing the value of health system investments in electronic health records by aligning stakeholder incentives, technology, and clinical workflows. Earlier in his career, Dr. Martínez was a Physician Consultant with McKesson Corporation, where he led strategic conversations with clinical and executive teams preparing for conversion to EHRs.

In addition to being a business executive and practicing otolaryngologist/facial plastic surgeon, Dr. Martinez has more than 20 years of experience as a healthcare consultant in top tier firms. His passion is helping clinicians to optimize clinical workflows and maximize financial and operational results by leveraging the capabilities of available technology. Dr. Martínez’ clients have included community and academic health systems, pharmaceutical companies and payers, the Department of Defense, and the VA. Thanks to his unique skill set and qualifications, he also contracted with Cerner as a physician executive for nearly a year to assist with a complex series of implementations at a multistate organization.

Dr. Martínez received his Doctor of Medicine from the University of South Florida College of Medicine and his Bachelor of Arts with Honors in psychology from Dartmouth College. He continues to see patients on a part-time basis and serves on the advisory board for MetiStream, a healthcare data analytics company.

Ben Moore

Ben Moore is Chief Product Officer at PerfectServe. In his role, Moore is responsible for product strategy, design and development, driving the PerfectServe portfolio’s long-term roadmap and shaping the company’s future as a leader in the growing clinical communication and collaboration (CC&C) space. Moore maintains an acute focus on product innovation and is known for connecting with customers directly to understand their challenges and better optimize product development.

Prior to PerfectServe, Moore served as CEO of Telmediq, a company he founded to solve the fundamental challenges, risks and financial costs associated with poor clinical communication. Upon PerfectServe’s acquisition of Telmediq to consolidate the forces behind the industry’s most comprehensive CC&C platforms, Moore joined the combined company’s leadership team and has played a vital role in the integration process.

Telmediq’s roots can be traced to a 2010 hospital stay for Moore’s wife and newborn daughter that introduced him to a strange dichotomy: physicians wrestling with pagers and playing telephone tag while their patients used state-of-the-art iPads. He saw a prime opportunity to improve the cumbersome state of healthcare communications and, ultimately, patient outcomes. Telmediq was founded soon thereafter, and Moore launched the service in early 2012.

Before Telmediq, Moore held key product, business and leadership positions for two other high-growth technology success stories—online learning platform Desire2Learn and global OSS/BSS software provider Redknee Solutions. He also has authored patents in location-based emergency messaging.

Moore holds a bachelor’s degree in Systems Engineering from the University of Waterloo, as well as a degree in Pragmatic Product Management.

Mary Piepenbrink, RN, BSN, MBA

Mary Piepenbrink is the Senior Vice President and General Manager of PerfectServe’s Scheduling business. Piepenbrink leads a team focused on accelerating the success of PerfectServe’s scheduling operations, with all delivery functions—including professional services, support, and customer success—reporting directly to her. Piepenbrink’s leadership, experience, and relentless passion for customers are especially valuable at a time when healthcare organizations are increasingly viewing scheduling technology as an enterprise-grade solution.

Prior to her current role, Piepenbrink was Vice President of Sales for Lightning Bolt, which PerfectServe acquired in early 2019 to expand its scheduling capabilities. Before Lightning Bolt, she held an EVP position at Pieces Technologies, where she managed sales, customer success, implementation, and marketing. Piepenbrink also worked at IBM as an Associate Partner in the healthcare vertical and led large-scale IT projects both inside and outside of the United States.

Piepenbrink has a nursing background and 20 years of sales management experience in healthcare informatics, advanced analytics, and artificial intelligence (AI) solutions. She also has experience with clinical application UX/UI design. Her passion is delivering solutions that support caregivers while driving significant clinical and operational benefits for healthcare organizations. She is truly customer–obsessed and tries to bring her clinical, healthcare IT, and business backgrounds to bear in every partnership.

Piepenbrink earned both her Bachelor of Science in Nursing and Master of Business Administration degrees from Marshall University.

Taylor Rohrberger

As PerfectServe’s Chief Growth Officer, Taylor Rohrberger is responsible for the growth of the organization, revenue generation, and go-to-market strategy. He leads the company’s national sales team to support expansion of its unified healthcare communication solutions at hospitals, health systems, and physician practices. Rohrberger’s responsibilities include market and competitive analysis, strategic regional sales planning, business development, account management and customer success, and sales strategy implementation. He is a passionate leader with 20 years of experience driving organizational growth through the development of high-functioning teams and actionable, effective business strategies.

Prior to PerfectServe, he spent nearly two decades at The Advisory Board Company in various positions. Most recently, Rohrberger was the Head of Sales and Marketing for Royall & Company after it was acquired by Advisory Board for $850 million. In this role, he more than doubled new sales and oversaw efforts to integrate the Royall & Company commercial team into the larger Education Advisory Board ecosystem within Advisory Board. Rohrberger also served as Executive Director and Head of Sales for Advisory Board’s Technology Division, where he increased revenue by a factor of five through new product launches and the maturation of existing products. Before running sales for the Technology Division, Rohrberger led a team that was responsible for the launch and success of all new products in the market. He also held several leadership positions across the Account Management enterprise.

Rohrberger holds a Bachelor of Business Administration degree from Millsaps College in Jackson, Mississippi.

Kelly Conklin, MSN, CENP

Kelly Conklin serves as Senior Vice President of Account Management and Chief Clinical Officer for PerfectServe. In her role, Conklin leads a customer success team responsible for helping customers streamline clinical communication and provider scheduling processes and apply PerfectServe’s solutions to achieve their clinical and business objectives. This streamlined alignment is a departure from previous organizational structure that allows the company to better coordinate and align all efforts with PerfectServe customers. With her expertise in consulting, healthcare operations, and clinical care delivery, Conklin is ideally positioned to help PerfectServe customers achieve their business objectives.

Conklin joined PerfectServe in 2019 as an Account Executive in the East region, where she demonstrated an innate ability to partner with customers to solve problems and optimize their usage of PerfectServe solutions. Prior to PerfectServe, Conklin served as the Service Line Vice President of Clinical Quality & Safety with Premier Inc., where she oversaw the Partnership for Patients program, the QUEST™ National Collaborative, and a myriad of other consulting services supporting hospitals across the country.

Before that, Conklin spent more than 20 years as a nurse at the bedside focused on ED and Trauma care before moving into various Administrative roles. Working in the for profit and not-for-profit sectors, she has also held CNO, COO, and Interim CEO roles and has experience leading in the inpatient and outpatient arenas in both community and regional facilities.

Conklin earned her Bachelor of Science in Nursing from the University of Central Florida and her Master’s degree in Administration and Leadership from Ball State University.

Brian Frisch

As Vice President of Sales at PerfectServe, Brian Frisch is responsible for growth strategy and sales execution across key business verticals. He leads the company’s Optimized Provider Scheduling sales team, helping to drive expanded adoption of the scheduling solution at hospitals, health systems, and physician practices nationwide. Frisch is also responsible for building industry partnerships, executing on growth channel strategy, and driving sales enablement across the organization. He brings over 25 years of healthcare and leadership experience to his role, as well as tremendous passion for team building, talent development, and collaboration.

Prior to joining PerfectServe, Frisch served as Vice President of Technology Solutions at Remedy Partners, the leading provider of episodes-of-care and bundled payment solutions. At Remedy, he led the buildout and execution of the company’s SaaS strategy and entry into new healthcare markets in advance of a successful private equity valuation and subsequent acquisition by Signify Health. Frisch spent nearly a decade at The Advisory Board Company leading various sales teams, culminating in his role as Managing Director of Growth for the $75M value-based care business unit. The unit, which was comprised of SaaS solutions, professional services, and operational consulting, achieved double digit annual growth in an extremely competitive market segment. Before joining the Advisory Board, Frisch held sales and marketing leadership roles with several successful startups and led product strategy, market growth, and sales execution at Sachs Group/Solucient, now part of IBM Watson Health.

Frisch holds a Bachelor of Arts degree from Duke University in Durham, North Carolina.