Branding guide

Color palette

The following colors are approved for use across PerfectServe’s brand materials. For questions regarding proper usage, please reach out to the marketing department or our graphic designer directly.

Primary colors

Dark Cerulean

HEX #0A4387

R 10, G 67, B 135

C-100, M-84, Y-18, K-4

Summer Sky

HEX #42B3E3

R 68, G 178, B 223

C-66, M-14, Y-4, K-0

Dark Orange

HEX #FF8000

R 255, G 151, B 26

C-0, M-48, Y-98, K-0

 

Secondary colors

Denim

HEX #0961A8

R 9, G 97, B 168

C-93, M-65, Y-4, K-0

Dark Tangerine

HEX #FF971A

R 255, G 151, B 26

C-0, M-48, Y-98, K-0

Pigment Green

HEX #15A049

R 21, G 160, B 73

C-83, M-10, Y-100, K-1

Tuna

HEX #4A4F54

R 74, G 79, B 84

C-69, M-59, Y-52, K-33

Cornflower

HEX #95D4E9

R 149, G 212, B 233

C-39, M-2, Y-5, K-0

Atlantis

HEX #9ACA3C

R 148, G 202, B 60

C-47, M-0, Y-99, K-0

Oslo Gray

HEX #808282

R 128, G 128, B 130

C-52, M-44, Y-42, K-7

Onahau

HEX #B6E4F4

R 182, G 228, B 244

C-27, M-0, Y-2, K-0

Sulu

HEX #C6DD7E

R 198, G 221, B 126

C-25, M-0, Y-65, K-0

Pewter

HEX #808282

R 151, G 152, B 151

C-18, M-14, Y-15, K-0

Pattens Blue

HEX #D7EFFA

R 215, G 239, B 250

C-14, M-0, Y-1, K-0

Westar

HEX #D0CFCD

R 208, G 207, B 205

C-18, M-14, Y-15, K-0

Whisper

HEX #EEECEC

R 238, G 236, B 236

C-5, M-5, Y-4, K-0

Fonts

In all circumstances, these fonts should be used on branding materials.

Helvetica Neue

Helvetica

Logos

These are the only approved logos to be utilized to maintain our brand standard.

Icon Library

These are the only approved logos to be utilized to maintain our brand standard.

 

Click here to download our JPG library.

Click here to download our PNG library.