Dynamic Intelligent Routing® Delivers the Right Message to the Right Person at the Right Time—No Matter the Setting

Executive Summary:

  • Getting important information to the right member of the care team in a timely manner is a critical part of patient care
  • PerfectServe’s Dynamic Intelligent Routing® is the industry standard for encompassing workflows, both routing and scheduling—it automatically references any number of variables in real time to accurately direct communications
  • With its guided workflows and comprehensive mapping, Dynamic Intelligent Routing is better equipped to handle the depth and complexity of real-world clinical communication than role-based routing
  • Dynamic Intelligent Routing is also a valuable gatekeeper in the outpatient setting, giving providers the ability to respond to communication from patients in a structured and manageable way
  • Much like a car engine with many interconnected parts that starts up with the simple push of a button, it’s not required for the end user to manage the complexity of Dynamic Intelligent Routing to reap its benefits

PerfectServe’s Dynamic Intelligent Routing® is proprietary message routing technology that factors in different variables to determine who should be sent each message or call at any given time. To illustrate how this works, we’ll walk through some relevant clinical scenarios, starting with a simple example—one that usually doesn’t give clinicians trouble in their current environments—and progressing to a more complex example that often leads to delays and frustration in the real world.

A basic example is a nurse trying to reach the provider on call. The system pulls in data regarding the patient in question, the department, and available schedules to ensure the message is routed to the correct on-call provider. It then references the provider’s preferred contact method to ascertain if the nurse should call or send a text message.

ABOVE: An example of a basic Dynamic Intelligent Routing workflow. Real-life workflows typically involve many more variables.

This simple example shows a bit of Dynamic Intelligent Routing’s capability, but when we look at more complex examples like reaching the right hospitalist, contacting a surgeon in the OR, or sending messages to providers outside the walls of the hospital, the true power of Dynamic Intelligent Routing shines through.

To understand how Dynamic Intelligent Routing accomplishes this, it’s important to understand the value of integrations. For instance, when PerfectServe pulls in patient data from the EHR, it can then see both the patient’s dynamic care team and their room number, which fuels part of the routing. When a critical lab result or sepsis alert comes through, Dynamic Intelligent Routing can reference this data along with the physician schedule and routing rules to determine who the current, covering provider is, which may be necessary if the ordering provider is no longer working. Once these factors are accounted for, the appropriate person receives an instant alert.

Dynamic Intelligent Routing has long been an integral part of PerfectServe’s DNA, and it remains one of the primary features that sets our technology apart from the competition. It is core to PerfectServe’s functionality and essential for efficient communication and collaboration.

So how does Dynamic Intelligent Routing work in practice, and more specifically, how does it differ from simpler role-based routing? This is a common question, and the answer is about addressing the depth and complexity of real-life clinical communication in both the acute and ambulatory settings.

Tackling the Complexity of Care Team Communication in the Hospital

Let’s use routing rules in a hospital as a reference point. What if you want to message the orthopedic surgeon on call? With basic role-based routing, the message is sent to the surgeon’s phone. But what if the surgeon has more nuanced contact preferences depending on the scenario? While in surgery, he or she may want the PA to cover their calls; during clinic hours, this responsibility may switch to the office nurse, and for the rest of the time, the surgeon may want calls routed directly to his or her cell phone. Dynamic Intelligent Routing supports—and even encourages—workflow complexity of this nature and ensures that the person receiving the message is equipped to immediately address the issue at hand.

Dynamic Intelligent Routing can also route based on schedules or user logins. Role-based routing works well when, for example, you’re looking for the hospitalist on call and they’re logged into the system. But what if there are ten hospitalists rounding today and you’re not sure which one is covering your patient? The EHR says it’s Dr. Smith, but it’s now 6 PM and he’s no longer working. Or, what if the wound care nurse is performing a sterile dressing change and can’t reply to messages being sent? What if the surgeon covering consults for the house isn’t responding?

For the first scenario, Dynamic Intelligent Routing is capable of organizing any combination of rules, schedules, message types, points of entry, and other information to appropriately direct a message to the right recipient, even if ten different hospitalists are on call. And, even better, it removes the cognitive burden from the sender—all parameters are already built into the system, so directing the message is as easy as answering a few automated prompts to complete the guided workflow.

For the second scenario, Dynamic Intelligent Routing can use a built-in escalation protocol to automatically route any message to the next available team member after a predetermined amount of time has passed. Once the time threshold is met, the message immediately hits the next person’s inbox.

Workflow rules can be created with role-based routing, but they are typically associated with predefined groups, such as “all surgeons can elect to cover calls for another surgeon.” The goal of Dynamic Intelligent Routing is to build these specific coverage scenarios during implementation. This means the surgeon prepping for a procedure doesn’t have to ask a colleague to cover for them for the next four hours—rather, the surgeon’s PA is the first escalation point for urgent calls, the PA’s colleague is the second escalation point, and all non-urgent communication is held until the surgeon is out of the OR. There is no risk or uncertainty, and time spent trying to determine coverage on the fly is reclaimed because these workflows are established in PerfectServe right from go-live.

Additionally, Dynamic Intelligent Routing isn’t only meant for hospital departments covering unassigned consults. PerfectServe’s implementation methodology includes workflows for all provider groups. This allows clinicians to not only engage providers for new patient consults, but also connect with providers regarding established patients who have a new issue. This comprehensive approach allows all communication workflows to be mapped at both the hospital and practice level. This level of standardization is the foundation for automating critical results.

Dynamic Intelligent Routing also extends beyond the four walls of the hospital, supporting communication across affiliated and employed providers, as well as care settings like dialysis or rehab. The patient’s entire care ecosystem is accessible on the platform, meaning effective communication and care coordination doesn’t stop where the hospital walls end.

A Helpful Gatekeeper for Patient-to-Provider Communication

Healthcare organizations are working diligently to make their patient engagement tactics more closely resemble the modern, efficient, and intuitive experiences that patients have in consumer or retail situations. If you can text your veterinarian to set up an appointment or request a medication refill for your dog, you’re probably going to be disappointed if your doctor’s office doesn’t offer similar functionality.

But according to a recent study, doctors say they’ve been overwhelmed by the volume of digital messages received from patients during the COVID-19 pandemic. It’s not good enough just to enable patient-to-provider communication—you have to ensure that patients get timely and helpful responses without unleashing a deluge of messages into providers’ inboxes.

Once again, Dynamic Intelligent Routing is here to help, and we’ll set up another hypothetical scenario to demonstrate. This time, a patient is experiencing stomach pain, but it’s after hours and their primary care provider’s clinic is closed. Because the clinic uses PerfectServe, the patient calls and is met with several prompts from the Interactive Voice Response (IVR) answering service solution. The patient’s answers tell the system if the call is routine or urgent.

Because the patient has a serious clinical issue, they are prompted to leave a voice message for the physician on call. Dynamic Intelligent Routing immediately routes the message by referencing schedules in the system, and the on-call physician then receives a push notification. The message in PerfectServe is easily retrieved by the physician and already includes all necessary patient information.

The physician then sends a text message to the patient and asks if they’d prefer to speak on the phone, via video chat, or in a secure messaging session that allows private information to be exchanged in an encrypted environment. The patient prefers a video visit, so the physician sends a link via text message, and within minutes they’re talking in real time to determine next steps.

In this scenario, Dynamic Intelligent Routing is an important gatekeeper. Because the issue is serious, the patient is immediately connected to help, but the provider has complete control over how and when to engage in live conversation. Additionally, because the system can reference schedules in real time, physicians who aren’t on call will not be disturbed by errant messages. The patient gets the help they need, and the provider receives the message in an organized, controlled manner.

If a patient calls after hours with a routine issue or question—perhaps they want to reschedule an appointment or request a medication refill—Dynamic Intelligent Routing can hold the message (and associated push notification) to be delivered to office staff the following morning when the office opens.

In the near future, PerfectServe will also enable this kind of Dynamic Intelligent Routing-driven workflow with chat bots—both on the provider organization’s website and via SMS text message. The result will be the same, but for patients who prefer visiting a website or sending a text to making a phone call, this will add more paths for structured and efficient communication.

Dynamic Intelligent Routing: Making Complex Workflows Seem Easy

For over 20 years, our mission has been to improve clinical communication by removing the obstacles, delays, and frustrations that patients and care team members face every day. Dynamic Intelligent Routing is core to this mission—it’s the foundation upon which PerfectServe is built. But when you read language like “complex routing algorithms” and “proprietary technology” associated with Dynamic Intelligent Routing, just know that the simple purpose is to make sure that messages, calls, alerts, alarms, and all other forms of communication are directed to an appropriate person who is available to help.

Dynamic Intelligent Routing is capable of ingesting and processing thousands of rules and variables, and the workflow possibilities are endless. At one provider organization, PerfectServe—by way of Dynamic Intelligent Routing—dynamically references 1,819 users, 5,915 schedules, 7,060 notification rules, 3,069 contact rules, and 6,863 routing rules. That may sound like a lot, but it helps to think of it like a car’s engine. Under the hood, there are a variety of intricately connected parts that are overwhelming if taken piece by piece. For the driver, though, a simple push of a button is all that’s required to start the engine.

Making complex workflows seem easy is what PerfectServe does best, and the result for the end user is fast, consistent, and accurate delivery of all communications. It’s all thanks to Dynamic Intelligent Routing.

Physician Engagement: What It Is and Why It’s Important

In healthcare, the impact of workforce engagement has similarities with other industries such as productivity, turnover, and financial performance. However, physician engagement significantly impacts the health, safety, and well-being of the patient experience and outcomes. The good news is clinical communication and collaboration solutions can address those common denominators while improving the quadruple aims of patient outcomes, experience, cost reduction, and clinician satisfaction.

Why is Physician Engagement Important?

Physician engagement is critical for a successful patient care experience. When physicians feel a lack of association, it manifests itself in ways ranging from physician burnout to a poor patient experience.

Engaged physicians are 26% more productive than those less engaged, adding an average of $460,000 in additional patient revenue per year.

Physician employment does not automatically equal engagement. Communication and collaboration skills are a must-have regardless of the number of employed physicians. High levels of physician engagement have been correlated to increased productivity, generate more referrals, expand influence amongst peers and medical staff, and drive organizational strategy and change. When medical practitioners are engaged, patients and the local economy reap the benefits. 

“Patient experience impacts revenues, referrals, adherence, safety, and the credibility of an institution with the community.” – Forbes

What is Physician Engagement?

Engaged physicians take greater care of their patients, reduce medical costs, and are more efficient than their unengaged counterparts. The Health Care Advisory Board states that creating organizational alignment is one of the most challenging initiatives, but the most crucial to success—impacting cost, quality, and experience initiatives.

PHYSICIAN ENGAGEMENT DEFINITION
A strategy that focuses on streamlining communication, building relationships, and aligning physicians with the values, vision and mission of their organization and with other healthcare stakeholders to continuously improve care and the patient experience.

BENEFITS OF PHYSICIAN ENGAGEMENT
  Reduced referral leakage.
  Increased in-network referrals.
  Higher engagement of patient population.
•  Improved patient care delivery.
  Enriched physician development and performance.
  Decreased burnout and turnover rates.

Effective engagement strategies require a multifaceted approach. One that includes retention, clinical and cultural fit, onboarding, benefits, leadership development, formal recognition, and physician burnout.

Measuring Physician Engagement

Surveys

Consistently measure and invite physicians to share their needs and challenges to gauge physician sentiment and identify gaps within care teams and workflows.

Run monthly engagement surveys for insights into how physicians perceive your organization and its services. Using that information, closely examine the factors that contribute positively or negatively to engagement and create a plan to improve physician’s everyday experience.

Scorecards

Help physicians understand what is expected of them in a transparent way while measuring productivity and performance metrics.

“We feel transparency is extremely important in order to change behavior. The scorecard gives a comparison of provider to provider within the same specialty. And then it’s a provider to their individual practice. And then it’s that provider to the network.”

 Travis Turner, Mary Washington Healthcare

Dashboards & Reporting

Employ platforms that enable your organization to visualize sufficient, real-time data. This drives organizational initiatives and empowers physicians to have the autonomy to course-correct quality to improve care delivery.

Develop an in-house practice transformation dashboard to show overall movement of your practice through the phases of your organizational initiatives. Here’s an example of a dashboard used in the special report Practice Transformation Analytics Dashboard for Clinician Engagement, published by Annals of Family Medicine.

physician-engagement-dashboard

Accountability Tools

Implementing a solution that provides your organization and physicians to practice accountability enables both personal, peer-to-peer, and clinical autonomy. Solutions that use read receipts, automatic escalations, and self-managed scheduling can foster opportunities for meaningful dialogue and potentially reduce burnout.

There are hundreds of ways to slice your data. Look back to your guiding questions to determine the most important KPIs for your organization’s unique goals and priorities.

Check out this snippet from our webinar with Mid-Atlantic Nephrology Associates to learn how they utilize our tracking and reporting capabilities for transparency and accountability across their organization.

Mid-Atlantic Nephrology Associates reduced operational costs by over $9k by modernizing practice communication for a network of more than 52 facilities, 50 providers, and 1,700 patients.

Improving Physician Engagement

Provide Pathways to Influence

Create physician-led channels to the executive suite to share their voice in decision-making. This reframes the narrative of physicians from employees to partnerships, creating a forum for open dialogue between executives and physicians.

Invite physicians to join leadership in roundtable discussions. This fosters an environment where physicians know their voice is heard, helps identify leadership opportunities, and shows commitment to invest in formal and informal opportunities to develop physician leaders and influencers.

Launch a ‘North-Star’ Initiative

Workflows and systemic factors are universal and aren’t limited to one group of care providers. By demonstrating the intent of how multiple initiatives interconnect, it streamlines the number of things physicians are asked to do on top of their patient care routines. As an example, Figure 1 shows how the factors and behaviors that build a safer culture, drive positive outcomes.

physician-engagement-strategy-northstar

Note: Figure adapted from Bisbey et al. (2019)

 

Create a Data Strategy

Data should be applied and not simply collected. An effective way to drive physician engagement is to build a comprehensive data strategy that improves transparency and helps physicians understand the objectives their organization is driving.

North Memorial Healthcare adopted an enterprise data warehouse (EDW) with visualization capabilities to enable physicians to get near real-time answers to their clinical quality improvement questions. The physicians could then see how their decisions affected length of stay (LOS) and how specific changes in clinical processes would improve LOS. By accessing the data, it was easier to convince physicians to make the needed changes.

Form Leadership Development Programs

Physician relationships with staff, background, future planning, and training differ among hospital leaders. This creates challenges in how rapidly physicians are able to respond to marketplace and regulatory change. Adopt intentional leadership development programs for physicians who are both formal and informal leaders.

•  Hold annual leadership summits with executives and the c-suite.
•  Establish physician champions to present peer-selected awards.
•  Kick off meetings with peer-recognized moments of excellence.
•  Form topics of interest or medical specialty groups for collaboration.

How Does Technology Improve Physician Engagement?

Physicians are trained to be patient care providers, not data-entry administrators.

Physician engagement in technology is critical for the future of care delivery, and physicians are looking for solutions that streamline clinical practice, allow more face-to-face time with patients and improve outcomes. The secret is to improving physician engagement in technology adoption is by illustrating why the technology is needed. Take time to involve physicians in the selection and implementation process, and provide data to show how it benefits them and the patients.

Achieving more balance in providers day-to-day is possible with the right technology solution. When looking for a clinical communication and collaboration platform, look for solutions that have considered end-users in the build of the user interface and capabilities. Does it have interoperability across technology, and the capabilities to streamline workflows to increase operational efficiency? Look at the processes it takes and how the platform integrates with EHR systems to improve the medical practitioner’s experience.

In a high stress environment, recognizing physician needs can empower them to implement new technologies. As a result, this can improve satisfaction levels, assist in making better care decisions, and support patient engagement and satisfaction levels.

Find out how the right solution can support your physician engagement strategy.

Operating Room Management: Scheduling and OR Efficiency

Operating Room Management: How Digital Scheduling Can Improve OR Efficiency

Operating rooms (ORs) account for roughly 60% of a hospital’s revenue,1 but they also represent the largest hospital cost category.2 As a result, effective operating room management can make or break the financial stability of your hospital. Yet, many operating room managers and staff lack the technology needed to optimize OR utilization, including physician scheduling software and exam room scheduling tools.

How to Improve Operating Room Management

Many hospitals target “on-time first case starts,” meaning the first operation begins on time with no delays, as a baseline for using operating room time most efficiently.3 Delays in first case starts can delay OR operations for the remainder of the day, frustrating patients and surgical teams. For diligent leaders, the essential first step to streamlining processes that get patients, surgeons, and equipment to the operating table on time is to evaluate how clinical teams and cases are scheduled.

Implementing the right provider scheduling and operating room management system can help hospitals and health systems holistically address OR efficiency. An advanced solution will also arm clinical and operational leaders with the data they need to track progress and set benchmarks for success. Investing in comprehensive scheduling technology can maximize the operational efficiency of your OR, increase patient access, improve patient throughput, and increase revenue.

4 Ways Physician Scheduling Software Improves Operating Room Efficiency

1. Digitizing Provider Schedules for Real-Time Visibility

Without proper scheduling technology, clinical teams can have trouble accessing the latest schedule and keeping it up to date. As schedules are updated, different versions of the schedule can linger and create confusion for both clinicians and administrators. A digital scheduling platform increases schedule access by making real-time schedules available on any device 24/7.

Hospitals and health systems that deploy a single digital scheduling solution across the enterprise can further streamline operating room management and efficiency by giving OR managers, directors, and others one place to see schedules for all clinical staff moving in and out of the OR.

2. Automating the Scheduling Process

Based on client data, we estimate that each specialty department in a hospital spends roughly 291 hours building and managing shift schedules. Much of that work is delegated to physicians and clinical leaders who know the ins and outs of their departments’ schedules. Automating the schedule-building process with a rules-based scheduling solution frees up physician’s time so they can get back to revenue-generating patient care.

3. Leveraging Data to More Efficiently Manage Resources

A schedule becomes a tool for resource optimization when organizations can analyze and compare historical staffing patterns and create future schedules that align staffing with patient demand. The result? Efficient use of capital resources and more productive, satisfied staff. Prescriptive analytics can give organizations insight into patterns of provider supply and patient demand on a daily, weekly, monthly, or seasonal basis. Supply and demand patterns help leadership optimally allocate resources as needed for certain surgical services, allowing organizations to cut waste, increase patient access, and avoid patient leakage.

4. Improving OR and Exam Room Scheduling

The right scheduling tool can provide the proper utilization metrics to set benchmarks for improving operating room management and efficiency. With real-time visibility into OR availability, turnover times, and openings, users can best schedule providers and surgical teams directly into specific operating rooms.

OR Outcomes: Optimal Utilization and Increased Revenue

1. Reduction of Errors and Improved Operational Efficiency

Automating the scheduling process saves time and reduces the risk of human errors leading to empty rooms, double bookings, and other inefficiencies that cost time and money. With real-time schedule availability, your staff can waste less time on back-and-forth communication about open rooms and scheduling.

2. Improved Patient Access and Patient Experience

By reducing errors and optimizing the scheduling of clinical staff and operating rooms, great scheduling software helps ensure your patients receive timely care, fewer delays, and less frustration. An ideal solution will also allow your team to identify gaps and opportunities in your OR utilization—improving patient access and generating additional revenue for your hospital.

3. Increased Provider Satisfaction and Retention

A scheduling solution can eliminate many of the frustrations providers experience when it comes to their schedule, including inconvenient errors and the struggle to find the latest version of the schedule. When operating room resources are optimally utilized, physicians can see more patients, leading to more billable services per provider.

The result of better OR scheduling? An overall increase in revenue and profitability for your hospital. With the proper technology, your organization can increase patient throughput, reduce overhead costs of underutilized operating rooms, and improve OR efficiency.

Discover how one major health system leveraged our physician scheduling software to uncover hidden resource availability and maximize its utilization of exam rooms and operating rooms.

Sources

  1. Analysis of the US and EU5 Hospital Operating Room (OR) Products and Solutions Market, Forecast to 2022, Frost & Sullivan, May 2019: images.discover.frost.com/Web/FrostSullivan/%7B633567b3-e18e-4fd3-82d8-bd6fd5bfc13f%7D_MDD8_Preview.pdf
  2. Where Are the Costs in Perioperative Care?: Analysis of Hospital Costs and Charges for Inpatient Surgical Care, Alex Macario, MD, MBA, Terry S. Vitez, MD, Brian Dunn, BA, Tom McDonald, MD, Anesthesiology—Vol 83, Pages 1138-1144, 1995: pubs.asahq.org/anesthesiology/article/83/6/1138/49/Where-Are-the-Costs-in-Perioperative-Care-Analysis
  3. 7 of the Most Important Metrics for Measuring OR Efficiency, Becker’s Hospital Review, Jan. 19 2012: beckershospitalreview.com/or-efficiencies/7-of-the-most-important-metrics-for-measuring-or-efficiency.html

 

How Virtual Waiting Rooms Help Patient Satisfaction & Safety

Virtual Waiting Rooms

Traditional waiting rooms complicate patient visits in two important ways:

  1. They increase patient discomfort, emphasizing the waiting process.
  2. They are a melting pot for germs and bacteria, increasing risk of exposure to infection.

A virtual waiting room, on the other hand, minimizes discomfort while protecting patients and staff by reducing their risk of exposure to illness, benefits brought to the forefront during COVID-19. Possible side effects of a virtual waiting room include more pleasant patient encounters, increased provider and patient satisfaction, and improved health outcomes.

May 2020, 90% of patients globally reported that care quality during surges in virtual care was as good or better than care quality prior to COVID-19.

What is a virtual waiting room?

If you’ve been out to eat at a restaurant in the past few years, even pre-pandemic, you may have noticed a change in the experience of waiting for a table. Rather than asking you to stay within earshot while you wait, today’s hostess will likely request your cell phone number and offer to text you when your table is ready.

The text-to-table process makes the entire experience feel more personal, comfortable, and customer-centric. That’s because waiting is less unpleasant when you are free to do what you want—where you want—until the moment your turn arrives. Now, the same experience has become essential in healthcare to minimize patient discomfort and protect public safety with social distancing.

A virtual waiting room (aka mobile waiting room, zero-contact waiting room, or curbside check-in) is a service that allows patients to check in using their mobile phone and notifies them through a direct text message when it is their turn to be seen by the doctor.

The Purpose of a Virtual Waiting Room in Healthcare

An ideal virtual waiting room can serve two purposes:

  1. Giving in-person patients the freedom to wait for their turn privately in their car—or wherever they choose—rather than confining them to a stuffy, crowded waiting room alongside new germs and potential infections.
  2. Facilitating a smooth check-in process for telehealth visits.

Both purposes improve the patient experience and encourage healthy practices.

Risks of Traditional Waiting Rooms

31% of patients say they are uncomfortable visiting a doctor’s office and 42% are uncomfortable visiting a hospital.

Traditional waiting rooms that require patients to touch shared surfaces and breathe shared air are beyond uncomfortable—they can be unsafe. Virtual waiting rooms enable social distancing to support a better patient experience and better outcomes.

Another risk tied to traditional waiting rooms involves staff and patient satisfaction. What if your patients and staff begin to correlate your organization with frustrating environmental factors beyond your control? A virtual waiting room helps you prevent your healthcare organization from being associated with pesky sounds, smells, people, and boredom that can easily be avoided.

As demand rises for a safer, more comfortable healthcare experience, virtual waiting rooms are the key to getting patients in the door while increasing their odds of leaving satisfied.

How can virtual waiting rooms apply to video visits?

Video visits are another great way to prevent unnecessary exposure to illness. Organizations looking to implement both video visits and a virtual waiting room should talk to their vendors about integration. Ideally, the same virtual solution used to help manage in-person patient visits can be adapted to also queue up video appointments, allowing providers and patients to indicate when they are ready.

What’s the best way to launch a virtual waiting room?

In short, work with what you’ve got. If you have a patient engagement solution that can also facilitate a virtual waiting room and video visits, talk to your vendor about the next steps for launching your virtual waiting room.

If you do not have a solution for two-way texting or video visits with patients, or if you are looking for a replacement/upgrade to your current system, focus on finding a solution that can do the following:

  • Automated Appointment Reminders to Patients
  • Pre-Appointment and Pre-Arrival Instructions to Patients
  • Patient Arrival Notification via Simple Text
  • Entry Notification and Office Navigation Guidance
  • HIPAA-Compliant Video Connection
  • Scheduled and On-the-Fly Video Visits
  • Connect Without Requiring App Downloads or Passwords
  • Caller ID Protection for Providers
  • 24/7 Connection

Here’s a streamlined patient experience with an organization using all of the above capabilities:

Virtual Waiting Room Patient Journey

Key Benefits of a Virtual Waiting Room

Virtual waiting rooms are extremely beneficial to patients, staff, and organizations that implement them, especially when they are integrated with other patient engagement solutions, such as video visits and HIPAA-compliant messaging.

Some of the top benefits include:

  • Increased Patient Satisfaction
  • Patient Safety and Protection
  • Reduced Frustration for Patients and Staff
  • Efficient Patient Intake
  • Reduced No-Shows

Improve Patient Outcomes With Better Engagement

Explore new ways to communicate most effectively with your patients with our white paper, Engaging Patients and Their Family Members – Texting to Support Value-Based Care and Better Outcomes.

Sources:

  1. Virtual care here to stay, PharmaTimes, Brad Michel, Jul. 21, 2020: pharmatimes.com/web_exclusives/Virtual_care_here_to_stay_1345204
  1. Breakdown of Changes in Consumers’ Health Care Behavior During COVID-19—INFOGRAPHIC, Alliance of Community Health Plans (ACHP), May 21, 2020: achp.org/research-breakdown-of-changes-in-consumers-health-care-behavior-during-covid-19

Nurses of Note Awards 2021: Week Four

 

PerfectServe’s Nurses of Note awards program focuses on the many nurses who deserve recognition for the dedication, sacrifice, and resilience they bring to work every day. For the inaugural Nurses of Note Awards, we have the privilege of highlighting a new level of commitment, strength, and integrity in nurses from around the country who have battled on the front lines of the still-raging coronavirus pandemic.

The actions of this diverse group of nurses highlight the extraordinary among us. Their stories give us a glimpse into the unique ways our nurses have fought this pandemic and made a difference in the lives of their patients and the communities they serve. Out of hundreds of nominations, we selected three nurses and one team of providers to spotlight as recipients of this award.

Honoree 4: Chief Operating Officer Erica Johnson and the COVID-19 Vaccination Nursing Team, Hampton Roads Community Health Center (Portsmouth, VA)

Erica Johnson and her team at the Hampton Roads Community Health Center (HRCHC) are not just nurses—they are educators, community liaisons, and friends to the people of Portsmouth, VA. This team of five nurses, dubbed the COVID-19 Vaccination Nursing Team, worked with unwavering resolve to serve the underserved throughout the COVID-19 pandemic. Their names are Nicol Franklin, LPN; Daira Person, MA; Lawona Smith, RN, BSN; and Shaye Spellman, LPN. As Chief Operating Officer, Erica (who has been with HRCHC for 14 years) is the spokesperson for the team and shared how the facility had to adapt to continue providing the quality care they always strive for.

HRCHC is a federally funded, non-profit care center. Erica and her team serve an underserved population and pride themselves on being a “one-stop-shop” for “cradle to grave” care for those who would not normally have routine, accessible healthcare resources. As early as March 2020, the HRCHC was one of the first testing sites in the area for COVID-19. Dr. Vladimir Markovic, HRCHC’s Chief Medical Officer, implemented the COVID-19 Vaccination Nursing Team, and Erica led the team through 11- to 12-hour shifts, sometimes five to six days a week. The team updated their COVID-19 policies every weekend, adjusting to keep pace with the rapid flow of information and new understanding about the virus.

As a community health center, HRCHC couldn’t afford to stop primary and general care—the needs of the community didn’t cease to exist simply because COVID-19 was around. Erica and her team were able to continue seeing regular patients thanks to their rigorous attention to detail with infection control best practices. They were able to screen people and see regular patients as well as provide triage care over the phone. Amazingly, they had no in-house COVID infections thanks to their diligence.

As soon as the vaccine became available, HRCHC was one of the first vaccination locations in the area. But, as you might expect, they didn’t stop at just vaccinating those who came to their center—they also provided transportation to the clinic. They carried out community outreach and education about vaccination for those who were scared or nervous. Erica and her team acted as community liaisons, taking federal updates and translating them to make them more digestible for the people they serve. Erica’s team prioritized their outreach to the most vulnerable, striving to educate and encourage conversations about vaccination to alleviate hesitancy among their patients.

The Hampton Roads Community Health Center’s nominator wrote this about Erica and her team: “The due diligence and resiliency of HRCHC’s COVID-19 nursing team are undeniable, as they continue to be a living embodiment of our mission: serving as frontline, healthcare safety net professionals, delivering much-needed, accessible, quality healthcare to tens of thousands throughout the Hampton Roads region.”

What is one positive thing you and your team learned from COVID-19?

The team learned the value of talking and listening to people; in a pandemic, every vulnerability, every concern—everything was heightened. Heightened apprehension, depression, and anxiety. It made every word that everyone said potentially critical. We also learned that creating a learning environment is important. We realized that nobody knows anything when we’re supposed to know everything!

What was your team’s outreach strategy to encourage vaccination?

The most significant thing we’re doing is asking, “Why?” Everyone has their own reason for being skeptical. We approached the vaccines from an unbiased point of view and encouraged conversations around it. Once we talked to people about the vaccine and why it works in general terms, then we’d ask, “So do you want the vaccine?”

If you had to think of a word to describe the work your team has done during the pandemic, what would your work be?

Relentless … resilient. There have been so many challenges and barriers where we could have stopped. But for so many people, we are the only healthcare outlet they have. We couldn’t stop. We had to persevere.

What is your advice for new nurses coming into the field?

Do not expect anything particular; appreciate everything that happens, even the challenges. There’s no facet of healthcare that can’t utilize nursing in some capacity. Be open to different experiences. All of your patients are important, everyone is valuable, and everyone has something that makes them unique. Even COVID has made us stronger providers and practitioners of caring and healing. Always focus on the healing component of nursing.

Thank you, Erica, and the COVID-19 Vaccination Nursing Team at Hampton Roads Community Health Center!

Erica, your team’s service to the Portsmouth community has been impressive, honorable, and inspiring. Thank you for your dedication to underserved communities and for leading a relentless and resilient team!

Read the Full Winners List

Nurses of Note Awards 2021: Week Three

 

PerfectServe’s Nurses of Note awards program focuses on the many nurses who deserve recognition for the dedication, sacrifice, and resilience they bring to work every day. For the inaugural Nurses of Note Awards, we have the privilege of highlighting a new level of commitment, strength, and integrity in nurses from around the country who have battled on the front lines of the still-raging coronavirus pandemic.

The actions of this diverse group of nurses highlight the extraordinary among us. Their stories give us a glimpse into the unique ways our nurses have fought this pandemic and made a difference in the lives of their patients and the communities they serve. Out of hundreds of nominations, we selected three nurses and one team of providers to spotlight as recipients of this award.

Honoree 3: Missam “Sam” Merchant, MBA, BSN, RN, CCRN, PCCN, RN-BC, NE-BC; Hospital Supervisor for University Health System (San Antonio, TX)

Missam Merchant—who goes by Sam—wanted to be a doctor at a young age. His family could not afford that educational path, but Sam still found his way to a career in healthcare; nurses were needed in the United States, so his family agreed that nursing school would be his best bet. In school, he realized he could change the world by helping one person at a time, and he hasn’t looked back since.

Sam’s nominator described him as someone who shows humanity to every patient regardless of identity or background. He started to appreciate the impact he could have on the lives of others after providing care for a homeless man facing diabetic complications during nursing school. Since that moment, Sam has been utterly dedicated to helping his community and those who are underserved. In the past two years, he spearheaded many campaigns and fundraisers that provided donations for the homeless. He has conducted fundraising to the tune of more than $16,000 for blankets, hygiene kits, and more to support the homeless population and many shelters in San Antonio.

Even though it’s not what drives him, Sam is no stranger to recognition for the services he provides to his patients and coworkers—he has received many awards for his work. To name a few: The Weezie’s Angel Healthcare Hero Award, Best 25 Nurses of South Central Texas, and the 20 for 2020 Nurse Award (given by the Texas Nursing Association). As a leader, speaker, coach, and mentor, Sam is also a major proponent of higher learning and continued education.

Even with the challenges presented by the COVID pandemic, Sam was still able to help launch the San Antonio Indian Nurses Association (SAINA), a not-for-profit organization with over 300 nurse members intended to serve as “a professional body and resource for all licensed professional nurses of Indian descent/origin and heritage” in the United States. In fact, in the past year alone, he has given speeches, served as a mentor, submitted journals for publication, and founded not one, but two organizations. He also works to give free certifications to nurses in leadership and professional development (he’s taught 17 classes this year), equipping them with the training needed to move the needle on healthcare and education policy at the county and state levels.

A true advocate for diversity in nursing, education, and leadership, Sam is active in many diversity-centered associations and boards. He serves as president for SAINA, director for the Asian American Alliance of San Antonio (AAASA), is a member of the governing board for the National Association of Indian Nurses of America (NAINA), and is involved with many others. Sam provides safe and educational forums for nurses to collaborate on practices and how to best serve their communities.

What inspired you to become a nurse?

Nursing fell into my lap in India in 2003. I had a light bulb moment when I took care of a homeless patient who suffered from severe diabetes and had not received foot care for a year. I treated this patient, and at the end of the procedure, he gave me 10 rupees—the equivalent of about 14 cents. I realized how much impact I had on this one patient, who felt cared for and loved and was willing to give me his most valuable possession in return. 15 years later, I am proud and humbled to be a nurse who can continue to make a difference in patients’ lives.

What’s one piece of advice for nursing students entering the field?

Right from the beginning of your career, find a mentor who you can trust. The mentor will help you see things that you cannot see for yourself and will help to motivate you through feelings of burnout. Nursing is not easy; it requires ongoing learning, hard work, commitment, and selfless service.

What would you like to see change for nursing in the future?

The future of nursing is bright. Nurses are fighting for safe staffing, better access to care, and a healthy environment—both for themselves and for their patients. I want to see two things in the future of nursing: greater diversity and leadership. Diversity, equity, and leadership in nursing is the key to sustainability. The ability to compassionately care for our communities is the wave of the future.

How do you combat burnout in your professional life?

Burnout is real, but it’s seldom addressed by leadership and often ignored by nurses themselves. It then manifests itself in poor care, poor relationships, and broken homes. There are three levels to curbing personal and group burnout: Organization, microsystem, and personal. The organization level is a commitment from senior management to acknowledge burnout and put prevention measures in place. The microsystem level focuses on your team and team leader understanding workflow as a whole—how that workflow can lead to burnout when not managed well or when things are not adjusted when needed. This level can be managed by staffing correctly, promoting teamwork, creating acuity plans, and other leadership and organizational work. The personal level is an inward look at being mindful of when we are feeling burnout. Know the signs your body gives, know how to take mental health breaks, and know how to separate work and home life.

What’s your passion outside of nursing?

Working for non-profit organizations and impacting lives. I have been involved with various non-nursing organizations that are involved in early childhood education, alliance for minorities, and others. These organizations have made a big impact on my community.

If you had to pick one song that describes you as a nurse, what would it be?

“Firework” by Katy Perry. I am a nurse that believes in empowerment; inspiring the next generation of nurses to not give up and to push through to make a difference. Everyone is unique, and everyone needs to be able to shine in nursing and life.

Thank you, Sam!

Sam, through your commitment and dedication, you certainly light up other peoples’ lives—just like a firework. Thank you for your continued service to your patients, your fellow nurses, and your community, and congratulations for being named a 2021 Nurse of Note.

Read the Full Winners List

Nurses of Note Awards 2021: Week Two

 

PerfectServe’s Nurses of Note awards program focuses on the many nurses who deserve recognition for the dedication, sacrifice, and resilience they bring to work every day. For the inaugural Nurses of Note Awards, we have the privilege of highlighting a new level of commitment, strength, and integrity in nurses from around the country who have battled on the front lines of the still-raging coronavirus pandemic.

The actions of this diverse group of nurses highlight the extraordinary among us. Their stories give us a glimpse into the unique ways our nurses have fought this pandemic and made a difference in the lives of their patients and the communities they serve. Out of hundreds of nominations, we selected three nurses and one team of providers to spotlight as recipients of this award.

Honoree 2: Vera Hall, SVP/Chief Nursing Executive for St. Elizabeth Healthcare (Cincinnati, OH Area)

In the fourth grade, Vera Hall wrote that nursing was her dream profession. Her older sister told wonderful stories about her time in nursing school, and it made Vera want to help people in their time of need. As it turns out, that dream never faded. Vera now serves as the SVP and Chief Nursing Executive at St. Elizabeth Healthcare in the Cincinnati area, and she has amassed more than 26 years of experience in the field.

Vera’s service throughout the pandemic can best be described as proactive, innovative, and transparent. Before the severity of the COVID-19 pandemic was fully realized, Vera took immediate and strategic action to designate one of the five St. Elizabeth Healthcare facilities as a COVID-19 facility. She then worked vigilantly with supply and management teams to purchase 30 HEPA filter fans and to convert over 160 patient rooms to negative pressure rooms.

Vera’s perceptive planning didn’t stop there. She deployed the Infectious Disease Response Team (IDRT) to provide comprehensive care for patients with COVID-19, protecting both patients and healthcare workers. She then expanded the IDRT team from 50 to 400 associates—an 800% increase—when the pandemic continued to intensify.

To protect the jobs of many coworkers, Vera also implemented a Surge Staffing office, placing associates and healthcare workers where additional staff were needed instead of furloughing them or eliminating their jobs. Workers were able to call Vera’s Surge Staffing office to receive shifts and help alleviate some of the pressure caused by high case numbers. Due to Vera’s novel and proactive approach, no St. Elizabeth associate was furloughed or laid off.

Vera collaborated with many local health departments, colleges, educators, healthcare facilities, and others during the height of the pandemic and as vaccines became available. Innovative solutions during times of peak case numbers included manual proning beds for improved oxygenation of patients, iPads for patient communication with families, cameras in rooms for remote patient monitoring, and expanded telemetry monitoring capacity as need arose. Vera also worked to onboard 33 retired nurses to assist with vaccinating the public.

Vera has been intensely dedicated to her facility and team during the pandemic. She visited nursing units day and night to provide much-needed support for nurses and other staff. Vera made sure to provide timely COVID-19 communication to keep all St. Elizabeth associates safe and informed over the past 14 months, and she continues to do so today.

What inspired you to become a nurse?

In the fourth grade, I had a class assignment to write an autobiography that included my dream profession; I knew without a doubt that I wanted to be a nurse. My sister was in nursing school, and I had always looked up to her; hearing her stories and experiences really inspired me. I wanted to help people in their time of need and make their patient experience as personal as possible. I followed this career pursuit and have never looked back. This career has been an absolute blessing to both me and my family.

What’s one piece of advice for nursing students entering the field?

First and foremost, embrace every moment and experience. Some days will feel longer than others. No matter what type of day or challenge you have, there will always be something new to learn. Nurses are trusted, valued members of the healthcare team, and this has never been more evident than it is today. Your success will continue to grow as you remain open to new experiences and new ways of doing things. Support your peers who are entering the profession, prioritize your health and wellness, and above all, always remember why you decided to become a nurse!

What would you like to see change for nursing in the future?

Even prior to the pandemic, demands in the nursing profession had intensified due to a high volume of nurses retiring in the last decade and a patient population that is more and more composed of aging individuals. In addition, we’re experiencing physician shortage nationwide. We are seeing nurse practitioners practicing independently in a greater capacity. That said, we need to continue to offer more nursing education options—whether that be online or for specialized areas of nursing—so that these growing healthcare demands can be satisfied.

How do you combat burnout in your professional life?

As a young nurse leader, I was not the best example of managing a work-life balance. I eventually learned to leave work at work so I could fully embrace my life outside of it. I value time with my husband and family, though at times work crosses over into my personal life (especially over this past year). I have been doing a better job of disconnecting; whether it be through travel or simply reading a book, I can allow my mind to rest, which is the best way I can manage burnout.

What’s your passion outside of nursing?

I absolutely love the beach—it’s always on the top of my travel list. The laid-back atmosphere, smells of the water and air, and beautiful natural sights and scenery; the overall environment is so relaxing.

If you had to pick one song that describes you as a nurse, what would it be?

The song “I’ll Be There” by The Jackson Five!

Thank you, Vera!

Vera’s nominator described her as someone who “lives for others.” It’s an apt testament, because her unwavering efforts and focus on readiness over the past 14 months have likely saved lives in her community. From the entire team at PerfectServe, thanks for the work you do every day, and congratulations for being named a 2021 Nurse of Note.

Read the Full Winners List

Nurses of Note Awards 2021: Week One

 

Nurses of Note Yoji Patil

PerfectServe’s Nurses of Note awards program focuses on the many nurses who deserve recognition for the dedication, sacrifice, and resilience they bring to work every day. For the inaugural Nurses of Note Awards, we have the privilege of highlighting a new level of commitment, strength, and integrity in nurses from around the country who have battled on the front lines of the still-raging coronavirus pandemic.

The actions of this diverse group of nurses highlight the extraordinary among us. Their stories give us a glimpse into the unique ways our nurses have fought this pandemic and made a difference in the lives of their patients and the communities they serve. Out of hundreds of nominations, we selected three nurses and one team of providers to spotlight as recipients of this award.

Honoree 1: Yoji Patil, MSN, RN, CNOR of Stamford Health (Stamford, CT)

Yojana Patil—who goes by Yoji—believes that nursing chose her. She accidentally stepped into her career when she took an entrance exam to support a friend who wanted to pursue nursing. Twenty-plus years later, Yoji found herself battling on the front lines of the COVID-19 pandemic. In response, she helped to launch the ICU Family Liaison Program at Stamford Health to keep ICU and palliative teams in communication with patients and their families while visitation restrictions were in place.

Yoji was nominated by her Stamford Health coworker Michelle Watson, who serves as Nurse Manager for the ICU and IMCU. Michelle wrote that Yoji’s ICU Family Liaison Program initiation felt seamless, and that Yoji deserves full credit for what the program was able to accomplish.

The ICU Family Liaison Program has kept patients and their families connected in a time when communication is more important than ever. Yoji wrote the training and communication guide for the program, which covers four intensive care units for eight hours a day, seven days a week. She individually called and updated families of patients, organized patient care across multiple specialties, and facilitated conference calls—all on top of her regular nursing schedule.

Her nominator Michelle summed up Yoji’s efforts by saying, “I am proud to work with Yoji and to be a witness to such an important initiative that provides much-needed information and comfort to families.”

Yoji’s service to her patients did not stop when she was tired. Throughout the pandemic, she worked weekends and holidays to provide continuous care. On Mother’s Day, she organized a video call with all of her female patients’ children, allowing them to see their mothers even though they couldn’t be together in person.

Throughout the pandemic, Yoji has been a caretaker and advocate for those who lost their lives to COVID-19. She has held the hands of dying patients whose families couldn’t be there to comfort them. On multiple occasions, Yoji obtained permission to allow family members to visit and say goodbye to loved ones when a patient’s outcome looked grim. Yoji was and remains a steady support system to families facing the bereavement process.

Yojana Patil’s service to her patients, her colleagues, and her community is an emphatic demonstration of character, empathy, and commitment to nursing.

What inspired you to become a nurse?

Sometimes you choose a profession, but in my case, the profession chose me. I accompanied my friend to the entrance exam for a reputed nursing school in Mumbai. The principal was walking by and asked me, “Instead of waiting outside, why don’t you sit in for the exam?” I did end up taking the test, and now I can’t imagine choosing any other profession.

What’s one piece of advice for nursing students entering the field?

Nursing is a work of heART. Nursing is a way of living for the rest of your life. It’s not just a job—once a nurse, always a nurse.

What would you like to see change for nursing in the future?

I would love to see nursing at the forefront of healthcare. I want to see nurses advocating for patients, especially the population that has no voice.

How do you combat burnout in your professional life?

I have tremendous support from my family, friends, and coworkers. I use mindfulness in my daily activities, especially on hectic days. Emotional burnout is a real thing. Nurses around the world are feeling helpless and emotionally drained as an effect of this pandemic. Most of us have PTSD from our experiences and the difficult outcomes we’ve witnessed.

Taking care of your physical and mental health is just as important as taking care of your patients. A quick five-minute deep breathing session before walking into unknowns, such as receiving a new patient or beginning a shift, goes a long way.

What’s your passion outside of nursing?

I love Zumba. I also went skydiving on my 40th birthday! I have traveled to four continents so far and would love to explore Africa next. To sum it up, I enjoy dancing, traveling, and adventure sports. I’m not the best at sports, but that doesn’t stop me from trying!

If you had to pick one song that describes you as a nurse, what would it be?

If I had to pick a song, it would be “Heal the World” by Michael Jackson. But this excerpt from a poem—which I wrote with my coworker and fellow nurse, Seema Pillai—really describes me as a nurse:

Today I feel like a soldier, waging a war,
With limited weapons, I return home each day with many a scar.
But I will fight valiantly and will not despair,
‘Cos I go to work each day with weapons invisible—faith, hope, trust, and a prayer.

Nursing is my calling
And when duty calls, I will not fail,
I know there’s light at the end of the tunnel, I know I’ll live to tell this tale.

Thank you, Yoji!

Your hard work and dedication to exceptional patient care is recognized and appreciated by your colleagues and the team at PerfectServe. We wish you all the best in your continued efforts to make life better for the individuals and families who trust you with their care.

Read the Full Winners List

Clinical Collaboration Systems for Hospitals—Complete Guide

Collaboration SystemsClinical communication and collaboration are critical to a healthcare organization’s delivery of effective patient-centered care. But for healthcare leaders looking to make a tangible impact on key performance metrics, terms like “clinical collaboration” and “care team communication” can feel a bit abstract.

Some may question:

What’s the best way to improve care team communication? Is it as simple as HIPAA-compliant text messaging? Is there more to “clinical collaboration” than juggling workarounds and niche vendors?

Whether you’d like to understand the effect that communication can have on patient care and clinician satisfaction, you’re trying to choose the best clinical communication app, or you just need to know where to focus first, this guide can help.

Index

Impact of Communication in Healthcare | Improving Communication and Patient Safety | Top Digital Solutions | Choosing the Right Solutions | Infographic: 8-Step Overhaul Checklist | Future of Technology in Healthcare

What is the impact of communication in healthcare?

80% of all medical errors involve miscommunication.1

Healthcare communication, sometimes known as clinical communication and collaboration (CC&C), is one of the most essential—and deceptively complex—aspects of patient care. The quality and speed of patient care delivery rely on the care team’s ability to communicate critical information accurately and rapidly.

Yet 14% of messages go to the wrong clinician at the wrong time.2

Poor communication is a key contributor to:

  • Medical Errors
  • Care Delays
  • Declining Patient Satisfaction
  • Increasing Provider Burnout

Patient expectations, which are critical in shaping their experience with healthcare organizations, continue to evolve in the age of value-based care. Mistakes, care delays, confusion, and frustration among care teams impact patient outcomes and are now reflected in HCAHPS scores and CMS reimbursements.

Joining patient satisfaction is the priority of provider satisfaction and its impact on burnout and turnover. Recently, pandemic-related surges in patient demand and declining resource availability have made care coordination more exhausting, making smooth collaboration more essential in combatting burnout.

Improving Clinical Communication and Patient Safety

Hospitals and health systems looking to improve clinical communication and patient safety should start by taking an honest look at the workflows and potential gaps that exist within and across your organization’s various roles and departments.

Where are your opportunities for improvement? Think about answers to the following questions.

Accelerating Speed to Care

  • Does communication at your organization always reach the right provider in a timely manner?
  • Could your teams accelerate speed to care by reducing the number of steps in the existing communication workflows?

Eliminating extra steps reduced UT Medical Center’s time to initiate clinical communication by 76.3%.

Reducing Provider Interruptions

  • Do physicians get nonurgent interruptions during patient encounters, surgery, or other critical moments while administering care?
  • Do your providers have the ability to “unplug” and recharge during their time off to help prevent burnout, or do they get interrupted with misdirected communication?

Burned out physicians are 2x as likely to be involved in patient safety accidents.

Enhancing Patient and Family Communication

  • Do you provide appointment reminders or virtual check-in to support patient safety and satisfaction?
  • Can nurses easily and securely communicate with patients and update their family members?

Texting patients helped Park Nicollet reduce patient readmissions by 32% and cut nurse phone calls by 25%.

If you answered “No” to any of the questions above, you have identified an opportunity for improvement. Fortunately, healthcare technology has come a long way in a short period of time, and it is easier than ever to replace siloed tools and systems with integrated clinical collaboration solutions.

What are the top digital solutions for clinical communication?

The simplest answer is: It depends. There are various clinical collaboration tools that exist to serve specific purposes. Since each health system, hospital, and even department has unique needs, the best choice is to work with a solution that offers broad integration capabilities. Select a vendor that operates as a care delivery partner and has the agility to evolve with your organization’s needs over time.

Identifying the right clinical collaboration system for your organization will require collaboration among your internal leadership if you hope to minimize your vendor footprint, avoid creating more silos, and maximize ROI.

How to Choose the Right Clinical Communication Software

Sometimes for hospitals and health systems, the hardest part about improving clinical communication and patient safety is figuring out where to start. To help, we created a checklist infographic summarizing the eight steps to a strategic clinical communication upgrade outlined by Julie Mills, DNP, MBA, RNC-OB, C-EFM, Sr. Director of Clinical Solutions at PerfectServe.3

8 Steps to a Clinical Communication Upgrade

  1. Create a multidisciplinary decision-making team.
  2. Calculate the financial impact.
  3. Start your list of requirements with HIPAA compliance.
  4. Recodify time-tested policies.
  5. Pilot while priming physician buy-in.
  6. Work through communication workflows.
  7. Choose your hardware.
  8. Create a closed loop for continual improvement.

Want more detailed information about completing each step to shape your clinical communication strategy? Download our clinical communication checklist.

What is the future of technology in healthcare?

Technology will continue to provide new and better ways to support healthcare processes, streamline clinical communication, and enhance patient safety. That’s why it is important to be selective when considering new vendors and systems. The right choices can unify and simplify care team collaboration, but the wrong choices could add silos, waste resources, and impede patient-centered care.

Prioritize integration and look for solutions that unify as many workflows as possible—clinical communication, provider scheduling, patient communication, patient family updates—into one user-friendly platform accessible from anywhere on any device.

Sources

  1. Joint Commission Center for Transforming Healthcare Releases Targeted Solutions Tool for Hand-Off Communication, Aug. 2012: jointcommission.org
  2. Paging Dr. Right, ACP Hospitalist, Stacey Butterfield, May 2012: acphospitalist.org/archives/2012/05/success.htm
  3. Checklist for a successful clinical communication overhaul, Nursing Management, Mills, Julie MBA, RNC-OB, C-EFM, Vol. 52, Issue 1, p. 10-13, Jan. 2021: journals.lww.com/nursingmanagement/Fulltext/2021/01000/Checklist_for_a_successful_clinical_communication.4.aspx#

Partnering With Our Customers to Accelerate Speed to Care

Covid Year in Review

The past 12 months have been difficult in more ways than we can count. But, while we lament the struggles and mourn the hundreds of thousands of lives lost in the United States, we can also take stock of the victories, accomplishments, innovations, and breakthroughs achieved in the age of COVID-19. We can even appreciate some of the ways healthcare has changed for the better.

To quote our Chief Clinical Officer Kelly Conklin, who spent 20 years as a trauma and ER nurse, “These ‘unprecedented times,’ challenging and sad though they’ve been, are the impetus for a lot of promising change in the world of healthcare, and I’m optimistic that the ‘new normal’ is going to be a friendlier, more convenient, and more modern experience.”

COVID-19 Demanded a Flexible Response

At PerfectServe, our COVID experience has been focused on supporting the hundreds of healthcare organizations that use our technology every day. Infectious disease doesn’t ask permission to spread, so deploying PerfectServe’s technology quickly and effectively has been key to our efforts. We started with an offer of free software and services for customers. As time went on, use cases became more varied.

Initial Wave in March 2020

  • Supported curbside testing coordination.
  • Built a new platform to enable hospitals on lockdown to communicate with patients’ family members from the core PerfectServe system.
  • Facilitated news, announcements, and other mass communication for employee and clinician alignment on treatments, procedures, and protocols. (Core communication traffic increased by 400%.)

Mid-Pandemic

  • Reduced infection risk for clinicians by allowing them to use their mobile devices to round on less acute COVID patients.
  • Enabled quick and app-less telehealth visits as clinics remained closed.
  • Offered a Rapid Surge Scheduling solution to help organizations easily build and update provider schedules as available staff, patient load, and even hospital facilities changed rapidly.

Reopening

  • Enabled a virtual waiting room capability to help clinics adhere to safety protocols as certain facilities reopened

Vaccine Rollout

  • Facilitated the communication of vaccine procedures and distribution of information within clinical care teams.
  • Currently leveraging Lightning Bolt’s Access Optimization capability to build optimized provider schedules based on time taken to vaccinate patients—using average vaccination throughput as a driver for provider schedule creation.

The growing list of new use cases reflects how PerfectServe has embraced the agility required to be an effective technology partner for healthcare organizations. To echo Sachin Jain’s recent column for Forbes, Change does not have to be slow, plodding, and hyper-rational. At the height of the COVID-19 crisis, healthcare organizations showed remarkable agility because the situation demanded it.”

We know how important communication and coordination are for care delivery, and we’ve delivered solutions that meet the needs of a once-in-a-century moment.

  • Pull together a team to launch a new patient communication platform in a few weeks?
    We can do that.
  • Rethink our implementation protocols to execute a virtual multi-site go-live for a large health system?
    We can do that too.
  • Launch an easy-to-use, fast-to-deploy video visit platform that enables providers to reach more of their patient population while in-person visits are discouraged?
    We’re on it—and we’ll do it quickly.

A couple of customers shared some thoughts about the support PerfectServe provided as their organizations ramped up COVID-19 response efforts:

“When COVID hit, we had to look for alternative virtual solutions in an attempt to connect with all of our patients. PerfectServe was able to quickly help us stand up their video platform to assist in certain situations. They were able to understand and meet our patients’ needs.”

– Andrew Bradford, Director of Virtual Health, St. Elizabeth Physicians

“As far as COVID support from PerfectServe, implementing the Lightning Bolt Rapid Surge Scheduling solution was a very simple process. I was able to add and change assignments as needed, which I have always been able to do, but the most helpful was when we had to add more support personnel on the fly. Having that flexible scheduling capability was critical during such an uncertain time, and the whole PerfectServe team was a huge help.”

– Sandee Leslie, Practice Program Coordinator, St. Luke’s Health System (Nampa and Meridian Medical Centers)

Amplifying Diverse Voices

2020 challenged companies to think differently in many ways. We’ve been reminded time and time again that recognizing and amplifying diverse voices makes a business stronger, wiser, and more inclusive. PerfectServe’s Diversity & Inclusion (DE&I) Advisory Council led the charge to adopt a revamped diversity charter for the company, and a simple but powerful new motto permeates all DE&I efforts:

“Different is Perfect.”

PerfectServe works with hospitals and practices in every corner of the country, and we want our team members to reflect the diversity of thought, background, and experience that we see in our customers—and our customers’ patients—every single day. This work never ends, and our CEO, Guillaume Castel, constantly emphasizes the egalitarian nature of healthcare:

“No matter who you are, where you come from, what you believe, or what you look like, we all need care at some point in our lives.”

– Guillaume Castel, Chief Executive Officer, PerfectServe

Healthcare affects everyone, and that means everyone should have a seat at the table.

To recap, a lot has been learned in the last year:

  • We listened closely to customers so we could address their most pressing needs with our solutions—and we created new solutions along the way.
  • We tweaked, reworked, and updated processes to get work done more efficiently than ever in a virtual environment.
  • We found new ways to reinforce a company culture that starts with inclusivity and committed to growing on that momentum.
  • We saw real life in stark relief as Zoom calls were graced with—not interrupted by—pets, family members, friends, and everything in between.

More than 100 million COVID vaccine doses have now been administered in the United States, and as a glimmer of normalcy looms on the horizon, rest assured that PerfectServe will emerge from the pandemic with clarity of purpose and a steadfast commitment to customers: With our technology and the talented employees who make our company tick, we will continue to accelerate speed to care by making collaboration more intuitive, scheduling more optimized, and communication more effective.

Would you like to learn more about how we can help your organization thrive with better communication, scheduling, and/or collaboration?