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As part of an ongoing series focusing on the optimization of healthcare communication technologies, Healthcare IT News published a story on December 13 titled “Technology Optimization: enriching healthcare communication,” featuring best practices advice from four industry experts. One such expert—PerfectServe Chief Operating Officer Jeff Brown—details four common pitfalls provider organizations experience when evaluating and implementing clinical communication platforms. Check out the full article to read Jeff’s observations in their entirety, as well some insights from other industry experts.