February 18, 2022
Thinking about its mission to make healthcare workers’ jobs easier during the pandemic, PerfectServe, a healthcare communications services company, was brainstorming ways to leverage its communications data to better understand clinicians’ behaviors.
The company wondered whether it could identify evidence of burnout or frustration expressed through emoji.
But it discovered just the opposite—emoji were overwhelmingly used to convey politeness and positive intent. In fact, clinical teams used emoji that were “far more positive in tone” than how the general public use them, according to the company’s available data.
Read the full article at Fierce Healthcare.